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Of Poultry and Political Correctness

2 Aug. 2012 Posted by Mr. Curmudgeon in Mr. Curmudgeon

Americans ate a whole lot of chicken on Wednesday; in particular, Chick-fil-A chicken. Here in South Florida, where I live, the area’s powerhouse talk-radio station provided updates from listeners who reported standing in long lines around the fast-food chain’s various locations.

“They are making a lot of noise,” Celio Fonseca of Boca Raton told the Fort Lauderdale Sun Sentinel of the gay lobby’s attempt to intimidate the fast-food chain’s president, Dan Cathy, for stating that his organization’s corporate culture is Christian as are its values. “But they are in the minority,” continued Fonseca, “Everyone has the right to express what they believe, and we are here to support the chain.” Fonseca is a member of the Church of All Nations.

Fonseca’s pastor, Rev. Mark Bykin, staged a rally of support in front of a Chick-fil-A at the Boca Town Center Mall. Describing Friday’s National Same Sex Kiss Day as “reprehensible and offensive,” Bykin told the crowd of supporters, “We are not going to give in to these bizarre and freakish behaviors. We will continue to exercise our First Amendment rights, the gay community notwithstanding.”

And with that, the Rev. Bykin got to the heart of the matter. A minority, and a slim one at that, is attempting to redefine the eons-old institution of marriage. Their political friends (from President Obama, Chicago Mayor Rahm Emanuel to the mainstream media) hold minority views as well. Like puffer fish, they enlarge themselves in a defensive display so as to scare off the predator, i.e., the normal.

Not all that long ago, President Obama promised to “radically transform” America. From the moment he began his programs of unprecedented spending, “investing” tax dollars in ridiculous solar and wind projects to benefit mega-buck campaign bundlers, draining the economy of capital to grow out of economic depression, and rammed an unpopular and dictatorial health-care monstrosity down the throats of the American People, all opposition has been deemed racist or dismissed as “Astroturf.”

All this comes under the heading of political correctness. It plays off the old mass-media tricks employed by advertising agencies that convinces you brand A’s bottled water is much better than the competitor’s brand B.

Toss in the mystical claim that the product has the power to “save the planet” and an uncritical and robotic public flocks to the store, ready to shed its dollars.

Back in 2007, the Pepsi-Cola Bottling Company admitted their Aquafina bottled water originated “from a public water source.” That’s Public Relation-speak for “we got our water from the kitchen tap.” In 2006, gullible Americans spent $2.17 billion on Aquafina, according to CNN.

In 2008, they voted for “hope and change.”

Political correctness reminds me of that scene from the 1947 film The Hucksters. Clark Gable plays an advertising executive (Victor Norman) who is given the prized Beautee Soap account. His first meeting with soap mogul Evan Evans (played by Sydney Greenstreet) is one he won’t soon forget.

As Gable pulls his chair up to a highly polished conference table, Greenstreet sits in his throne-like chair at its head. He makes a disgusting sound as he summons spit from the back of his throat and spews it on the table.

“Mister Norman,” says Greenstreet as he wipes the spit from the table, “you’ve just seen me do a disgusting thing. But you’ll always remember what I just did. You see, Mr. Norman, if nobody remembers your brand, you’re not going to sell any soap.”

Political correctness is designed to make you think that worthless spit is a valuable commodity worth buying. More importantly, it is designed to make you think that not buying worthless spit is a sign of moral corruption and small-minded stupidity. In other words, practitioners of political correctness are selling a product that can’t sell itself. It’s main function, therefore, is to marginalize the non-buyer.

Chicago Mayor Rahm Emanuel overplayed his hand by breaking a cardinal rule of advertising: never conduct side-by-side comparisons of an inferior product to the time-tested superior one. Emanuel’s denunciation of Chick-fil-A President Dan Cathy’s support of traditional marriage as out of line with “Chicago values” allowed such a comparison.

Presented with a clear choice, customers naturally flocked to Chick-fil-A last Wednesday and gorged themselves on a superior product. Dining on “Chicago values,” they instinctively knew, would leave a bad taste in their mouths.

The success of Chick-fil-A Appreciation Day should send a shiver up the spines of the politically correct. People aren’t as gullible as they were in 2008. And the outpouring of support for a fast-food chain’s traditional standards was a palpable display of the silent majority’s discontent with Obama’s nationalization of “Chicago values.”

This November, the customers will decide whether to box-up “Chicago values” and send it, postage paid, back to the manufacturer.